In this day and age, you can’t afford not to.Every major network has done it.  Miss that episode of Desperate Housewives?  You can sit in front of your computer and watch it.  Miss a big news story because you were too busy sleeping during the morning news?  Just log on.You…

I’m sure clients, colleagues, and you, Dear Reader, are sick of hearing me harp on how critical it is for companies to really understand their target market. Call me a broken record. I don’t mind. Before I take on a new copywriting project, one of the first questions I ask…

(ARA) - For many small businesses who weathered the economic storm in 2009, 2010 represents a new beginning to return to growth and jump-start projects put on hold during the recession. Goal setting will be critical to help small businesses get back on their feet, map out their business plans…

  1. Using too many personal pronouns throughout your homepage web copy. Example: Our firm is dedicated writing creative web copy, which we have won awards for in the past. We are a creative team that delivers on time, every time. Remedy: Put the focus on the client. A better…

  It's often easier to write about something or someone else than it is to write about yourself. It's no different when writing your company's marketing materials. When you're too close to something, it can be difficult to see what isn't clear and needs revising. What you think makes sense…