Business
Business (20)
HNL Network - HobNob Business Channel:
I’m sure clients, colleagues, and you, Dear Reader, are sick of hearing me harp on how critical it is for companies to really understand their target market. Call me a broken record. I don’t mind.
Before I take on a new copywriting project, one of the first questions I ask…
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1. Using too many personal pronouns throughout your homepage web copy.
Example: Our firm is dedicated writing creative web copy, which we have won awards for in the past. We are a creative team that delivers on time, every time.
Remedy: Put the focus on the client. A better…
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It's often easier to write about something or someone else than it is to write about yourself. It's no different when writing your company's marketing materials. When you're too close to something, it can be difficult to see what isn't clear and needs revising. What you think makes sense…
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