Twitter, YouTube, Facebook and blogs … Just when you think you’ve got it all down, along comes something else to surprise you. If you are a social media fanatic, you probably stay current on what’s new and buzzing. But if you’re a social media newbie, this post is for you.

So what exactly is social media? What’s it used for? Who uses it and why?

The short answer is that social media is a new form of media that allows people to connect with others. You can build relationships by sending out a few tweets, posting pictures on Flickr, updating your Facebook status or by writing a blog.

Individuals use social media for a wide range of reasons – keeping up to date with friends, family, favorites businesses, news and events and for entertainment purposes. With so many possibilities, social media is becoming an excellent way for businesses to reach their consumers.

Social media is quickly becoming recognized as a very powerful marketing tool. As more and more consumers are getting online and getting “social,” developing a strong Internet presence is now a necessity. In addition to a company’s Web site, social media sites are becoming a great place to get additional information.

What’s becoming the “golden ticket” to social media is the power behind a consumer endorsement. Social networking makes it easy for people to share what they like for all to see. This takes word of mouth marketing to a whole new level – one where online activity spreads like wild fire.

By the same token, when people voice their opinions, it’s usually in an honest manner. With the good will come the bad. If a service or product doesn’t live up to its hype, there’s a chance it will be broadcasted for all to see/hear.  Instead of trying to stifle consumers’ negative perceptions, a lot can be said about how a business publicly handles strife.

The power and influence of social media is growing every single day. You have the opportunity to join the bandwagon, grow your own influence … or get out of the way. The choice is yours.

About the author: Ashley Thiesen Caldwell is the founder and owner of The Modern Connection, which is an Internet marketing business with a social media focus based out of Charleston, SC. www.The Modern Connection.com