Displaying items by tag: Copywriter
In my opinion, I think that America has went "BONKERS" if this is true and they allow our goverment to implement such a Health Care Program. This reminds me of something "Adolf Hitler" would do.
Tell me just how many would support this as the video shows? Is the video a true statement? You betcha it is worth looking into with a fine tooth comb. We can NOT allow this to happen here in the United States of America no matter what administration is in control of our government. It is time American People awaken and took a stand to prevent some hideous Health Care Program to come into effect like our government is trying to pass.
People of the USA, you need to speak up about this plan, if this becomes law, kiss your freedom goodbye.
We need to keep the American Citizens in Prayer everyone!
I beg you as an one American Citizen to another American Citizen, do your research and get it from a reliable source like I have and let's STOP this blatant Government Control over our Health Care and Our Lives. Our Freedom and Lives may depend upon Stopping this NOW!
Some Resources to Contact your Representatives:https://writerep.house.gov/writerep/welcome.shtml
http://www.usa.gov/Contact/Elected.shtml
Jim Bonham
Executive Director
Lighthouse Food Farm
864-647-2084
1. Using too many personal pronouns throughout your homepage web copy.
Example: Our firm is dedicated writing creative web copy, which we have won awards for in the past. We are a creative team that delivers on time, every time.
Remedy: Put the focus on the client. A better way to phrase the above sentence would be: When your web copy is clear and reflects an accurate brand message, you will attract more clients and gain a larger online presence.
2. Putting business achievements at the very top of your homepage web copy.
Example: Our award-winning firm has won several international awards for our superior customer service including, X, Y, and Z.
Remedy: Many times, your homepage is the first impression you have on viewers. They are visiting your website not to learn more about you, but rather, to learn more about how you can help them satisfy a need. If they feel you can satisfy their need / pain, then they will want to know more about your company. If they want to learn about your awards, achievements, and past clients, suggest they visit your About Us page.
3. Using industry jargon to illustrate your exceptional expertise.
Example: Our ZX5000 hyper-hydraulic computer systems are equipped with a dynamic adjustment response to touch pads that detect laser movement.
Does that even make sense?
Remedy: Many times, your target market isn’t familiar with the industry jargon and when your web copy is full of it, you will lose your target audience quickly. Remember, the key isn’t to impress them with fancy words, is not to project an accurate brand message that they can clearly connect with and understand.
4. Constantly spotlighting your process, motto, credo, and philosophy.
Example: We believe the children are our future. We aim to teach them well and let them lead the way. We strive to show them all the beauty they possess inside . . .
Remedy: Your target audience is more interested in how your company is going to fulfill their need with a valuable product / service. Your beliefs and philosophy should be woven into your brand message. You don’t need to shout your philosophy to the world on your homepage.
5. Talking at your audience and not to them.
Example: Our web design services are perfect for you because they are creative, unique, and unlike-anything out there.
Remedy: Speak on the same level with your target audience. When you engage with them through web copy that projects a clear brand message, one that targets their struggles and pains, your audience will feel more connected with your brand. When you talk at your audience, telling them that your company’s products / services are the solution to their problem, they won’t feel a strong connect. Instead, they’ll feel distanced and alienated from your company.
About the author:
Michelle Salater, owner of Sumer, LLC, is an award-winning copywriter based in the Charleston area. Sumer, LLC specializes in web copywriting, and marketing and promoting websites after they launch.
It's often easier to write about something or someone else than it is to write about yourself. It's no different when writing your company's marketing materials. When you're too close to something, it can be difficult to see what isn't clear and needs revising. What you think makes sense may not make sense to your intended audience.
Below are some common mistakes companies make with their web content.
1) Is your website too self-centered?
"We're so great at this, so great at that. Want to see all the awards we've won? No? Well we're going to tell you about them anyway." This might seem over-the-top, but too many business websites do just this. I'm sure businesses that do this haven't stopped caring about the prospective customers and started caring only about how they look to others—it's human nature to want to showcase strengths and people are attracted to it—but it won't work on a website.
The key to influencing your market and attracting clients is all in how your website copy speaks to your customers and how it illustrates your company's goals, values, and, obviously, products and services. Your web copy should work to build relationships with your prospective customers and illustrate a transparent business message.
2) Do prospects understand what services / products you offer?
How many times have you stumbled across a website that describes its services / products and you have no clue what they're talking about? While many businesses have the intention of trying to stand out and be completely unique from the competition, all they end up doing is stringing together a bunch of fancy words that have no meaning. It's nearly impossible to express your uniqueness when you say that your "creative services are unique." (What does that even mean?)
The key is not about saying you're different from the competition, but rather, it's about showing your prospective clients that you offer something different from the competition. This is expressed in a clear, result-driven brand message. When you become clear on your brand message, your target audience becomes clear on what you sell.
3) Do you even know what products / services you offer and to whom?
You may think you know what products / services you offer, but how clear are you? Businesses evolve. Services change. And so does the market. Often, what happens is companies add information to their website over a period of time. The result is a smorgas bord of information that can easily confuse prospects.
If you aren't specific about the product / services you offer and how they benefit your target market, it is extremely difficult for you to convert prospects into customers. Similarly, if you don't follow shifting markets, how can you expect to sell products to a customer you no longer know?
4) Are you speaking "Greek" to your prospects?
Your business is unique, and this uniqueness sets it apart from the competition. But, there's a difference between expressing that uniqueness in industry terms, and illustrating it in layman terms. You understand the industry jargon, but do your prospective customers? Probably not, which is why you need to understand who your target market is and how your brand message and language can be written to connect with them. Remember, it's important to speak to your prospects and not at them because, many times, they are your peers, not others in your industry.
-by Michelle Salater. Michelle Salater is an award-winning writer and president of Sūmèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. Michelle is the author of Charleston: A Photographic Portrait and has published dozens of articles in national and international publications.
